How to Start an Online Personal Training Business in 2025?
Want to get in the fast-evolving online fitness space? This detailed guide will show you how to start an online personal training business in 2025 and the steps you can take to launch and grow your brand.
how to start an online personal training business
Online Fitness: How to Start an Online Personal Training Business?
Starting an online personal training business might sound like a big leap. However, in 2025, it’s more accessible and rewarding than ever before. With the evolution of digital and the demand for fitness delivery systems, there has never been a better time to explore how to start an online personal training business. The doors to a very powerful and emerging approach to fitness business exist when you incorporate live fitness classes and live group fitness sessions. Everything has changed in the past few years about how clients perceive their engagement with workouts.
Group Fitness Live Classes as a Trend
Clients can join live fitness classes from the comfort of their couches. They now recognize that they can still experience that same energy and motivation of working out live and in real time—without the commute and hassle of the gym. More importantly, with a group fitness live class, you’re creating accountability and rapport with clients that are craving some form of community. Starting with the combination of distance training and delivery and the group component sets you up to be scalable and profitable with your live fitness business.
When starting your online personal training journey, you need to see that you are not restricted to simply providing your clients with pre-recorded videos. Your unique selling proposition when facilitating live fitness classes lies in the interactive nature of this form of business. This interactive approach creates an atmosphere of fun. However, more importantly, it combines the elements of client accountability and adaptability that guarantee your clients are going to keep coming back to your live fitness program.
Understanding the Online Fitness Market in 2025
In the last decade, the online fitness industry has boomed. More people are choosing online options for their workouts, thanks to convenience, variety, and the growing quality of live-streaming fitness experiences. This shift has opened up huge opportunities for those who know how to start an online personal training business effectively.
In particular, arguably one of the biggest trends shaping the direction of online fitness is the popularity of live streaming fitness classes. Traditionally, workouts offered are recorded. However, using live sessions allows a level of real-time interaction, feedback, and motivation. Both live in-person sessions and live group workouts allow clients the benefit of completing a workout but equally feel more connected not just to their trainer but also to other participants in the class. This community atmosphere provides a higher probability of clients regularly engaging with trainers, or better yet, repeat purchases week-to-week.
Aside from the interactive element, live fitness classes can also have other advantages. Clients can join from their own living room, from any hotel, or even the gym if they are traveling. Trainers can potentially reach clients globally, with no geographical restrictions. Booking availability based on time and geographic location no longer exists. We are on our way toward creating a true borderless fitness marketplace.
Whether it is boutique studios going online or individual trainers starting their own solo online health and fitness efforts, everyone is jumping on the trend of live streaming classes. And it should not be an afterthought to note that this is not just a fad either. They are becoming not only an expected entity in the fitness marketplace but also a permanent establishment. In order to be successful, we must first understand what the landscape looks like.
How to Get Started as an Online Personal Trainer in 2025?
Starting out can feel overwhelming, but breaking down the process makes it much more manageable. When figuring out how to start an online personal training business, the first step is defining who you want to serve and what you’ll offer.
Define Your Niche
Are you targeting busy professionals looking for quick, effective workouts? Or maybe you’re a beginner who is excited to build strength with live-streaming classes and becomes frustrated or confused when they can’t do their workouts alongside the instructor. Regardless, defining your niche allows you to develop targeted programs that draw in the right clients.
Get Certifications
One of the key pieces in establishing trust and credibility is having recognized certifications. This is important when you are working online with no personal meeting. And depending on your specific area of business, liability insurance and legal compliance may also need to be recognized. If you are able to handle this early on, the business and peace of mind will ensure success.
Business Model
Next, think about your business model. Do you want to offer personalized one-on-one coaching, or will you scale with live group fitness classes? Maybe a mix of both? Subscriptions, pay-per-class, and bundles are popular pricing options. Offering online live workout classes gives you the flexibility to design programs that fit your lifestyle and clients’ preferences.
Content Plan
Do not downplay the value of having a content plan in place. By structuring your live streaming classes with a warm-up phase, a main workout phase, and a cool-down phase, your clients are going to have a full experience. And you will build your reputation for a high-quality and professional brand.
Once these foundational pieces are in place, you’ll be ready to explore the tools and platforms that make running live fitness classes easier and more efficient. Up next, we’ll cover the technology essentials that bring your online personal training business to life.
Essential Tools and Technology for Live Streaming Fitness Classes
Choosing the right tools can make or break your online personal training business. When you plan to offer live streaming fitness classes or live group fitness sessions, having a reliable, user-friendly platform is non-negotiable. It’s not just about streaming video; it’s about creating an engaging, seamless experience for your clients.
High-Quality Streaming
Look for platforms that support high-quality video and audio to keep your classes professional and clear. Interactive features like live chat, Q&A, and real-time feedback can boost engagement and make your online live workout classes feel personal.
Good Equipment
It’s not necessary to fully become a Hollywood production company. However, there is value in investing in a good camera, good lighting, and a good microphone, as it creates a better environment for both you and your clients. Having a video with a clear image and quality sound helps your clients concentrate more on what you say and do. So, they have fewer distractions from their own end regarding potential sound and lighting issues. A clean space and defined area signal you are a professional service.
Booking and Payment Options
An area to keep in mind as well is who manages your clients, their bookings, and payments. Platforms that have an integrated way of booking clients for live streaming fitness classes can help greatly reduce your administrative duties. Automated features like SMS reminders and calendar tools help provide peace of mind.
Building Your Brand and Online Presence for Your Online Personal Training Business
Your brand is your promise to your clients, and it answers the question, ‘Who are you? What do you stand for?’ and, ‘Why should I select your live streaming fitness classes over the other ones?’ When you are designing an online personal training business, having an online presence is vital to your chance of success.
Professional and Easy-to-Use Website
First, you will want a professional and easy-to-use website. This website will be where you share all of the expertise and services you offer. You will want the website to show your availability for live fitness classes and live group fitness sessions. Moreover, you will also want to add testimonials and success stories that help form trust with potential clients. You may also want to have a booking system meridian on your website for clients to directly book into the online live workout classes.
Social Media
A social media platform like Instagram, TikTok, or YouTube allows you to share snippets of workouts, offer workout tips, and provide motivation and educational content. Utilize social media platforms, promote related online live streaming classes, and engage your followers using polls, Q & A, and previews talking about class. The more you engage with your followers, the more a community will be formed. Remember the power of live group fitness classes to create a belonging mentality with your customers.
Professionalism and Authenticity
Don’t forget to be authentic with your voice while maintaining a level of professionalism. You want to sound like a well-connected and knowledgeable friend who also cares about others. This mix of professionalism and authenticity attracts content creators and young entrepreneurs who want or need guidance without the stiffness of a corporate tone.
Marketing Strategies to Grow Your Online Personal Training Business
You may have the best live fitness classes available to your audience or live group fitness sessions. However, without getting the marketing correct, your potential audience will never know you exist. So how do you attract the right clients and get noticed?
Offer Demo Live Streaming Classes
The first step is to offer free trials or demo live streaming classes. By offering trials, it allows potential audience members to experience your style and energy. It helps establish a bond of trust with them. And there is not as much commitment as making a paid enrollment. Offering a free trial of your live streaming fitness classes is an efficient way to inform your audience about the uniqueness of your live streaming fitness events.
Collaborate With Online Fitness Influencers
Targeting partnerships with online fitness influencers or online communities of which you may have little audience is another solid strategy. Collaborating and building partnerships with these influencers or communities expands your reach into the fitness world. The additional benefits of collaboration are really positive. Partnering with other, related brands expands your audience and provides social proof that your live online workout classes are a good use of your clients’ time.
Use Email Marketing
You should be sending subscribers regular newsletters, workout tips, and motivational emails. It will keep your brand name in the forefront of your subscribers’ minds. Moreover, it will take you to the next level of client relationship building.
Finally, you should include keywords in your online content that focus on the natural search results using terms such as “live streaming fitness classes” or “online live workout classes.” This will help you to rank higher in organic search results, enabling potential clients to discover your business organically.
How to Start an Online Personal Training Business: 7 Simple Steps
| Step title | Key actions & focus areas |
| 1. Identify your niche and audience | Clarify your fitness goals and decide on your specialty. |
| 2. Obtain certification and meet other legal requirements | Get any certifications you think you might need, and consider setting up an LLC and the nature of liability insurance you may need. |
| 3. Select your business model | Determine if you want to coach one-on-one with clients, or if you want to offer live group fitness classes, subscriptions, and/or pay-per-class. |
| 4. Choose your technology and equipment | Invest in a good camera, lighting, and audio setup. |
| 5. Develop your brand and online presence | Build a professional website with booking system options. Use social media and referrals for promotion. |
| 6. Create and structure your live fitness classes | Plan your workouts to include a warm-up, main set, and cool-down. Make your workouts engaging while progressing at the same time. |
| 7. Develop a marketing plan | Offer free trial classes. Pair up with influencers. For email marketing, use SEO. |
FAQ: How to Start an Online Personal Training Business?
Is online personal training profitable?
Absolutely! Online personal training is profitable—it’s growing like crazy. Many trainers make the jump from a side job income to full-time six-digit salaries. The great thing about offering fitness classes live and group fitness live online is the scalability and low overhead.
Do I need an LLC for online personal training?
Establishing an LLC (Limited Liability Company) for the majority of online personal trainers is a great idea. An LLC can protect your personal assets if something goes wrong. In some situations, forming an LLC also gives some tax benefits as well based on the area you are located in. Moreover, forming an LLC gives your business credibility to prospective clients.
How much is a one-hour personal training session?
Pricing can vary greatly depending on your location and experience. For example, in the UK personal training sessions typically range from £30 to £65 per hour. Online trainers may charge differently depending on if it is a live one-on-one fitness class, a live group fitness session, or simply access to workout classes.
Leveraging Scrile Products to Power Your Online Fitness Business
When you’re looking to start your online personal training business, using the right technology can really make a difference. This is where Scrile comes in, with amazing solutions for fitness professionals like yourself.
Scrile Connect: Your Turnkey Platform for Live Fitness Classes and Group Fitness Live
It is a ready-made solution that allows you to provide live fitness classes in a professional way. Scrile Connect offers booking meetings, paid video posts, and subscriptions. It has a simple and easy-to-use interface. Your clients will have an easy, smoother experience.
Scrile Stream: Advanced Live Streaming for Fitness Pros
This platform is built for trainers and fitness instructors who would like to present fun and engaging live streaming fitness online. If you’re looking for immersive, dance-based live-stream fitness classes that inspire a sense of community and uniqueness and personalization, this is the product for you.
Custom Solutions by Scrile: Tailored to Your Unique Brand
Scrile’s expert development team can build a custom platform tailored to your fitness business needs. By utilizing the amazing tools that Scrile offers, you are not only saving time and money. You will provide your clients with a seamless experience. So, they’ll be obsessed with returning to you for live streaming fitness classes and online live workouts. Contact us today to learn more about custom development possibilities and get in touch with our team.
