How to Make a Social Media App

With the development of social networks appeared many ways that a person can choose to make their own media. Several years ago you had to have some experience in coding to build a fine app. Today there are more and more no-code products that can be used to build it.

How to Make a Social Media App

How to Make a Social Media App

Contents
  1. Types of social media and their benefits
  2. Core features and benefits
  3. Options to create your own social media network
  4. Now let’s make some money from your social app.
  5. Keep increasing the audience of your social media

Social media networks, digital marketing, social apps are words that hardly our society could be imagined without. Billions of people spend more than half of their day scrolling feeds in apps and browsing social networks daily. Though not everyone understands what it is indeed.

Going down through this issue at first let’s try to figure out the basics. Facebook, Twitter, and Instagram probably are the first three to appear in your mind when you think of social networks. Almost on every phone, you can find an app that is used for everyday social communication. 

A social network is a platform that is built and realized on the web. This media might be represented as a website or a mobile app. It is used to create social connections, based on common interests, background, or mutual acquaintances. Though at the very beginning of social network development it was purely centered on people’s communication. After a while business and media also found their way to integrate into your everyday life through apps. So today social networks originally created to share your opinion and ideas, develop long-term relations and build new social connections turned into huge social media platforms used as a marketing tool that works great for both sides of a deal. 

Types of social media and their benefits

Online social media has been in our life for more than two decade. At first it was just simple one-page websites that tended to gather different social groups and developed into sophisticated apps. With time appeared a definite structure of social media that helps to differentiate them. In the table below we listed seven main types of social networks. 

Type of a social networkDescriptionMost popular social media networks and apps
Relationship networksHere are all social networks that are about building and developing personal relations. It includes personal, professional, and match-making services. Facebook
LinkedIn
Tinder
Media-based networksThis media type is about uploading any visual content (videos, photos, etc.) This content can be respected by other users with likes or just receive a number of views. 
The main feature of this social media is a volume limitation, like a certain video length, or a number of symbols that a comment can contain.

Instagram
TikTok
YouTube
Snapchat

Web reviewsThese social media are built as a kind of repository with users’ reviews on different services and goods, from hotels and restaurants to a new shampoo that you decided to try.TripAdvisor
Yelp

Discussion forumsThis type of social media is a parent to the rest. It includes forums and Q&A services. These networks create an environment where members can share their experiences and ask for advice.Quora
Reddit

Online publishing platformsHere you can find blogging and microblogging platforms with author articles and media content.Twitter
Medium
Tumblr

Bookmarking sitesHere any user can observe content collections of other users in their open media libraries, subscribe to them, and follow the update.Pinterest
Flipboard

Interest-based networksCommunities created to find and develop social relations on the basis of shared ideas and favors no matter is it a music interest or software development.SoundCloud
Product Hunt

Core features and benefits

Those seven types of social media can differ in their purpose or design, but their web versions and apps have several common core features: 

  • Feed. In every social app, there are two main pages that users are the most interested in. One of them is feed. It’s a section that displays the newest updates from your friends, social events, groups, and everything that you subscribed to. In the ’90s people were reading newspapers in the morning, today they scroll the feed in social apps to be informed about what is going on all over the world. 
  • Profile.  The second page that everyone cares about. Your social profile is a kind of your digital reflection. It is the very first page that a newbie creates right after registration in any social media. It contains personal information such as name, age, profession, or a couple of lines in bio. Also, it keeps all the photos, thoughts, and whatever was ever posted by this user. 
  • Message service. For sure alongside social media, there are popular message apps that are used for communication. Though it is much easier to share a post with your friend within one social media instead of switching between apps. So networks, that are all about sharing, have a built-in message service, and every decent social app always works on improving it and adds new features. 
  • Easy way to show your respect. Social approval is one of the greatest positive stimulations for growth. Once you’ve published a photo or shared a result of your work on your social media, you want to be prized by other users of the app. Getting positive feedback is important. Commentaries are good, as it makes people express their opinion. But the real number one of showing your respect is a “Like” button, it can differ from app to app in design, but it’s an easy one-click action that society got used to.

Being familiar with all the types of social media, apps, their features and still reading this article you might be one of those lucid minds who’s got an idea of creating your own social app. Though at first let us introduce you to some benefits of making your own social media app.

Direct interaction with the audience of your social media

Rarely does mediation play into the hands of any kind of relationship. This is the case with social media. As the owner of the platform, you set the rules and conditions under which all social interactions will take place in your app. Want to be sure that every user will see your new publication in the media feed, no problem. Limit the number of people who can become users of the app and allow only friends of already registered members to join, everything is in your hands. 

In addition, by managing your own social network you have direct access to the app’s statistics such as the involvement of your audience in a product. 

By creating your page on the basis of someone else’s social network, you are fighting for the attention of the audience, which is given not only to your page but also to many other brands and influencers. So in order to attract attention, you pay for advertising, for the elevation of your page in the user’s feed. Consequently to get more views and social attention you have to pay more.

Safe online media environment results in creative ideas

It doesn’t matter if you are an artist, media celebrity, or businessman, connecting with your audience and getting feedback will always stimulate your progress. As a platform owner, you can choose the way you want users to interact in your app. 

Nothing can stop a leap of imagination. You don’t have to adapt to the rules dictated by others or fit your idea into a 15-second video or 280 characters text. Moreover, you are not limited to inventing new ways and possibilities for communication. This also applies to the app’s design, remarkable features, and more. 

Monetization becomes even easier with your own social media

Even though well-known media platforms are used by millions of people the market function is rather poorly implemented. No surprise, since monetization was not the original goal of social media. Creating your own app you have the opportunity to build into it such a function while your app is being under development.

So you do a few tasks at a time. You make money on your products, and allow users to make purchases within one app making the process smooth.

Get rid of distractions

We’ve come across this aspect before. But it’s worth some special attention. When you create your own social network you define the space where you will be presented. You determine the number of distractions in the app, third-party advertising, or people more interested in memes with kitties than your brand. 

Options to create your own social media network

Well, we’ve covered all the theoretical aspects of social media, so now let’s talk about possible approaches you can choose to make your ideal social network. 

With the development of social networks appeared many ways that a person can choose to make their own media. Several years ago you had to have some experience in coding to build a fine app. Today there are more and more no-code products that can be used to build it. 

  1. CMS with a social network extension

Over the last few years, society has observed the popularity of such CMS platforms like WordPress or Drupal. It can be used to build a social media network with plugins. You can find free plugins but be ready for a limited number of them. We’d recommend focusing on paid ones because at least it would cause fewer bugs, and no user would like a slow, hardly working app. By the way, you should know that it is designed to create web media rather than mobile apps. 

  1. SaaS Solution for a social network 

SaaS (Software as a Service) platforms are used to build networks with out-of-the-box features. It can be applied to both websites and mobile apps. A good example of such a platform is Scrile Connect. It helps you not only to create a media network but also you can manage design, esthetics, monetize the content and incarnate your ideas. It’s a proper solution that requires very little extra IT skills, and open for an ordinary person, who wants to create his or her social network. 

  1. Open-source software

Open-source software is another option that can be used to build social media. The main advantage is the opportunity to download and configure it on your server. In terms of functionality it is similar to SaaS platforms but it offers more space for platform control, so if you want to be one and the only host of your social media network, you should definitely consider this option.

  1. Develop from scratch

In case if your idea is 100% unique and your social media requires a high level of skills and integration of high tech features such as VR, you should consider Scratch to build an app. Our honest advice, even being an amateur in programming and having experience in building your own app better to hire a well-educated team that already has a well working social media app in the portfolio. 

Well, you’ve made up your mind on the approach that you want to follow to build the app, but before it is ready to be released there are several steps that should be done if you want to create a successful media network app. 

Step #1 Define the audience of your social media app. 

In 2021 our society is a mix of a huge variety of social groups with their own interests. It is important for you to understand which social category your app will target. Each group has its own specific needs in media, and the more your app’s functionality addresses those needs, the higher your app’s recognition in the society. 

Step #2 Define features of your network.  

Once you have decided on the platform to build your social network, you should define the functionality of your app. It is important to find the golden mean between an app with an easy-to-use interface and something interesting and unique that could compete with other social media. 

Step #3 Be realistic with the budget for the app  

Creating a high quality app is not cheap. Moreover creating an app is only half of the way. You should consider spending money on ads, promotion and support of the app. Once you accept it be ready to plank out several dozens or even hundreds of thousands of dollars for a decent app. 

Step #4 Growth your social media recognition 

Once the development of your app is about to be finished, it’s high time to attract your users. Think of proper media where you would place your advertising company and influencers who would promote the app. People would like to follow their favorite bloggers and it will make them download your app, sign up there and probably replace their old social media with your new app. 

Step #5 Analysis of app’s progress 

With an increase in the number of social networks, there is also an increase of supporting tools that help to gather all the data from the app. It is important for you to check numbers and be sure that your social media demonstrates positive dynamics. Complete analysis of the data would help you to navigate the way of app development.

Now let’s make some money from your social app.

As soon as your app gains popularity it would become strong enough for monetization. Here you can read our tips to develop a well-built monetizing  process on social media apps.  

Paid subscriptions

Every time users find a community with interesting content, they would like to subscribe to it. So you can take advantage of that reaction and offer several types of subscriptions. It can be a free subscription with decent basic content. As well as several paid subscription options with different levels of access to the content, that won’t be available elsewhere, but your social media.

Sponsored content

With a decent number of users, your social app would draw attention not only of new audiences but also some other businesses or media. Paid sponsored programs are a good chance to transform the traffic of the app into money.  

Physical purchases

As it was mentioned before, the development of the market in existing social media networks is not that good as the rest of the functions. So you can work on it and make the purchase process smooth from the very first click in the app to delivery.

In-app purchases

Do you want to release a new course, an ebook under your name, a video-lesson, or any other info-products? Be sure that members of your social media would like to buy it. In-app purchases that’s what you should think about.

Keep increasing the audience of your social media

All the above mentioned is great, but you have to understand that it would be possible, only if your social network would keep growing in number and your app would get new users on a regular basis. For sure there would be a certain number of people who would sign up for your app naturally, just because they’ve seen their friends using the app or relatives talking about it.

But you also have to make certain efforts to keep the app on the top of mobile markets. Paid ads in influencers’ blogs, built-in virality, media outreach, content marketing, and referral codes would help you build your app’s recognition. 

Reading our guide you might have thought that making your own social media app is really hard, and you would be right. But all the efforts you put into it are definitely worth the result you get. Any social media that you know today and any app that you use to scroll the feed in the morning has a great group of people who put their passion into it. The generation that we live in is open to everything new and strives for new knowledge and content. 

Don’t waste your time overthinking all pros and cons, if you have an idea then start making your contribution to the world of social media.

Contact us to learn more about Connect and create your own own social media service with a full-featured turnkey solution today.